Healthcare APPtitude

Weekdays at 3pm, 11pm, and 7am ET

Join co-hosts Bruce Kennedy and Tom Testa as they explore the complex patient engagement and patient empowerment challenges all healthcare organizations face. Each episode, they’ll discuss ways mobile application technologies are changing the life of every healthcare consumer by giving them control of their personal health information so both they and their caregivers can make the best decisions about their health every day. For providers, the show will offer insight on how mobile apps are helping modify patient behavior in ways that remind, educate, track, navigate and engage their patients. Listeners will also learn best practices through exclusive interviews with industry leaders on how they are helping influence the trajectory of healthcare for years to come.

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Meet the Hosts

Bruce Kennedy

A healthcare marketing strategist with more than 20 years’ experience in multiple care delivery environments, including surgical patient safety and quality and digital hospital product development, Kennedy leads MobileSmith Health’s expansion of new and existing hospital client and project growth as well as oversees client success operations and client application utilization. Bruce has been a driving force behind the success of Peri™, the EMR-connected patient pathway app to help healthcare embrace its new front door.

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Tom Testa

Tom (@Tom_Testa) is Vice President of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency where he provides tactical direction for public relations and media campaigns tied to his client’s major announcements and customer successes. For more than 20 years, Tom has developed and executed strategic public relations and marketing communication programs at both the in-house and agency levels with the overall objective of advancing his client’s image and reputation. He holds a Bachelor of Arts in Communication from Stonehill College.

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MobileSmith Health is connecting healthcare providers to their patients and their patients to their health to improve clinical outcomes and the overall patient journey. The company’s health technology ecosystem is an intuitive and patient-friendly way to gain visibility and efficiency throughout pre- and post-procedural adherence via embedded EMR integration and adherence tracking dashboards, thus reducing cancellations and complications across episodes of care. MobileSmith Health has helped more than 200 hospitals meet their healthcare consumers where they are – on their mobile devices – to extend a provider’s ability to modify behavior with apps that remind, educate, track and engage the patients that use them.

Follow them on Twitter @TheMobileSmith

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