Episode 1 of Selling to Healthcare is essential for those who want to master sales in the healthcare vertical. In this debut, Lisa Miller unpacks the foundational elements unique to healthcare sales, from navigating industry-specific challenges to building strategies that resonate in a complex, mission-driven field.

• Lisa examines recent shifts in healthcare and their impact on sales approaches, emphasizing the importance of building trust through evidence-based methods.
• She discusses leveraging insightful content, understanding market dynamics, and navigating common challenges unique to healthcare sales.
• Starting with this episode allows listeners to understand the broader healthcare landscape, recent shifts affecting sales, and the importance of establishing trust through evidence-based insights.

This episode not only introduces key concepts but also lays the groundwork for deeper discussions in future episodes, equipping healthcare sales professionals with the critical insights needed to drive success in this specialized vertical.

In the first episodes of The Lisa T. Miller Show, we’re pleased to introduce Lisa Larter, the talented producer behind our series. With her expertise in business strategy and digital marketing, Lisa brings invaluable perspective and support to each episode. Her role in shaping this show helps us provide the most impactful content for our audience.