Selling to Healthcare: Transforming Transactions into Partnerships
A Podcast Mini-Series
Experience the high-stakes world of healthcare sales with Lisa Miller, an innovator who has generated over $200 million in revenue through a revolutionary approach: putting service at the forefront of every interaction. In this insightful seven-part series, Lisa shares her 30+ years of frontline experience, offering a masterclass in navigating the complex healthcare landscape. Each episode provides actionable insights, hard-won wisdom, and innovative strategies that have consistently delivered results in this challenging yet rewarding field.
Episode 1 of Selling to Healthcare is essential for those who want to master sales in the healthcare vertical. In this debut, Lisa Miller unpacks the foundational elements unique to healthcare sales, from navigating industry-specific challenges to building strategies that resonate in a complex, mission-driven field.
- Lisa examines recent shifts in healthcare and their impact on sales approaches, emphasizing the importance of building trust through evidence-based methods.
- She discusses leveraging insightful content, understanding market dynamics, and navigating common challenges unique to healthcare sales.
- Starting with this episode allows listeners to understand the broader healthcare landscape, recent shifts affecting sales, and the importance of establishing trust through evidence-based insights.
This episode not only introduces key concepts but also lays the groundwork for deeper discussions in future episodes, equipping healthcare sales professionals with the critical insights needed to drive success in this specialized vertical.
In the first episodes of The Lisa T. Miller Show, we’re pleased to introduce Lisa Larter, the talented producer behind our series. With her expertise in business strategy and digital marketing, Lisa brings invaluable perspective and support to each episode. Her role in shaping this show helps us provide the most impactful content for our audience.
Listen to Episodes
Meet the Host
Lisa T. Miller
Selling to Healthcare
Website: lisatmiller.com
LinkedIn: Lisa T. Miller
X: @Lisa_T_Miller
Insta: @lisa.t.miller
Lisa T Miller is an Expert in Healthcare Sales & Go-to-Market Strategies.
When her company, VIE Healthcare Consulting, was acquired by Morgan Stanley Capital Partners in 2022, it represented a milestone and a testament to the impact of Lisa’s innovative approaches within healthcare. With over 33 years in healthcare—spanning top sales leadership to successful entrepreneurship—Lisa has met the industry’s changes with agility, innovation, and a strategic approach to what’s next in healthcare.
Over her career, she has led over $200 million in sales, developed groundbreaking technologies like the patented Invoice ROI™ Technology, and eliminated more than $1 billion in unnecessary costs for hospitals and healthcare systems. Today, Lisa advises executives, founders, and PE firms on how to enter and scale healthcare strategically, bringing deep insights into the industry’s unique challenges and opportunities. Her work emphasizes actionable growth plans and sales frameworks that resonate with healthcare decision-makers—from the C-suite to clinicians—ensuring clients’ solutions gain traction and stand out in this complex, regulated market.