What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
ICYMI – What’s My Tagline kicked off the year with an episode on RCM Marketing in 2026, and specifically how credibility, AI and buyer expectations are requiring a new approach. Joining me for this discussion is Stuart Newsome, Vice President of RCM Insights at Infinx. Stuart is also the host of the popular podcast, Revenue Cycle Optimized.
To Read
Unlock Health
The new healthcare marketing operating model: why structure is now your strategy – Shannon Curran, Chief Marketing Officer at Unlock Health writes, If you’ve ever felt like your team is working harder than ever but still fighting against invisible headwinds, you’re not imagining it. Healthcare marketing has reached a point where the work has simply outgrown the structures most teams were built on. That is not a criticism. It’s a recognition of how dramatically the expectations of this function have expanded.
Swaay.Health
Getting Clinicians and SMEs to Say Yes to Healthcare Marketing – By Colin Hung – Healthcare marketers want clinicians and subject matter experts front and center. But when it’s time to involve them, calendars fill up and responsibility gets passed around. One organization stepped back, rethought how SME engagement actually works, and now has a waiting list of experts eager to contribute.
Matter Communications
PR Tactics that Turn Brands into Buzz – Kirsten Minnon & Rachel Almas at Matter Communications write, In a world where attention span is short and audiences scroll at lightning speed, the goal of good Consumer PR isn’t just standout media coverage (although that ‘s a huge part of it)—it ‘s generating conversation. True “buzz” is created when a brand goes beyond a product announcement and becomes culturally relevant, emotionally resonant, and impossible to ignore. Here are our top tactics for turning brands into buzz:
Brafton
4 AI Competencies Every Marketer Needs in 2026 To Reduce Friction, Enhance Collaboration and Drive Outcome Quality – Chad Hetherington, Writer and Content Marketing Specialist at Brafton says, Nine out of ten marketers report using AI in their daily workflows, according to new data from Jasper. Basic prompt-writing tips and tricks, while still valuable in their own way, seem a bit like table stakes amid such widespread adoption. A deeper set of competencies sets forward-thinking teams apart from the rest. Being able to interact with AI interfaces skillfully is one thing, but harnessing it to help reduce friction, strengthen teamwork and elevate the quality of campaign deliverables is key. These four must-have AI skills for 2026 can help you achieve those.
anthonyBarnum
2026 Tech PR: Intensity, Insight, and Category Control – Melissa Anthony at anthonyBarnum writes, 2026 is shaping up to be a year of accelerated momentum for the technology sector. AI investment continues to surge, capital markets are reopening, and mergers and acquisitions are expected to rise as companies race to scale platforms, acquire talent, and differentiate in increasingly crowded categories. Across industries, new generations of AI-enabled technologies are unlocking efficiency, automation, and insight at unprecedented levels reshaping how organizations operate and compete.
KNB Communications
Which marketing tactics drive the highest-quality leads for complex B2B offerings in healthcare, health tech, biotech, and life sciences? – Bridget Saroff, Account Director at KNB Communications says, Generating high-quality leads in complex B2B markets — especially in healthcare, health tech, biotech, and life sciences, has changed dramatically. Gone are the days when launching a cost-per-click (CPC) campaign meant your sales team’s phone would ring off the hook. Today’s buyers are more informed than ever, less impressed by flashy advertising, and equipped with countless alternatives at their fingertips.
Agency News
Supreme Group Launches Supreme Intelligence: An End-to-End AI Platform Built for the Healthcare and Life Sciences Marketing Lifecycle
Supreme Group announced the launch of Supreme Intelligence, a premier Artificial Intelligence Platform (AIP) designed specifically for the complex commercial needs of healthcare and life sciences companies. Supreme Intelligence represents a significant advancement in the marketing and communications agency relationship. Engineered as a proprietary, end-to-end solution, it accelerates how client work is planned, produced, and measured.
Marketing Hires & Now Hiring
Matter Communications Announces Leadership Promotions and Strategic Growth in Boston
Matter Communications announced the promotion of Meaghan O’Donnell to Vice President, People, alongside the appointment of Angela Bonnici as Vice President, Growth and Head of the agency’s Boston office. Together, these leadership updates reflect Matter’s continued investment in its people, culture, and long-term growth in Boston and beyond.
Elevate Healthcare Marketing Appoints Industry Veteran Karen Beckert as Executive Vice President, Client Engagement and Customer Activation
Elevate Healthcare Marketing announced that Karen Beckert, a seasoned healthcare marketing leader with more than two decades of agency and client engagement experience with Biolumina, Digitas Health, and Ogilvy Health, has joined the firm as Executive Vice President, Client Engagement and Customer Activation. In this pivotal role, Beckert will help drive client engagement excellence and advance the agency’s patient activation and engagement practice to support the evolving needs of healthcare challenger brands.
Envision Health names Jorge Fimbres as a Digital Marketing Director
Marisa Lawler is the newest Account Executive at Greenough Communications
Pauline Hickey starts as Marketing Operations Manager at 1upHealth
Jamie Gier has joined TruBridge to serve as SVP of Corporate Marketing, Communications & Brand
Luma Health welcomes Anya (Alisova) Henriod as their new VP of Product Marketing
More Listening
The Healthtech Marketing Show
Marketing to healthcare is hard. We can all use a little help. Join host Adam Turinas for the Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader, who shares tips, insights, and how to’s on a specific topic. Episodes include B2B marketing, HIT Marketing trends, ABM, brand strategy, digital, and content marketing and more.
Resources
Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.
Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.
