Vital Components of a Transformation: Transparency, Care, and Empowerment
A Conversation with Snezana Mahon
Snezana Mahon, Chief Operating Officer at Transcarent, shares how transparency, care, and empowerment are vital components of a transformation. An empowered healthcare consumer understands the choices that they need to make and has the right information at their fingertips to make those choices.
Learn how Transcarent is focusing on the longitudinal experience of care in oncology, behavioral health, and more.
Listen to the Conversation
5 Key Takeaways
- Meeting healthcare employers all around the world and being a part of many different transformation initiatives gives insight, urgency, and a habit of constantly evolving and transforming for the better. The consumer’s experience needs to be the focus of all healthcare systems.
- Empowerment of the consumer is often lacking, especially during the difficult journeys they go through in receiving a diagnosis for cancer or a tumor. Think about the financial, emotional, mental, and physical burdens they receive. They need more support in all of those areas.
- There are 3 key elements to making transformation easier and more effective within organizations: having the right vision and purpose, driving the urgency, and planning for the transformation to be sustainable.
- Many organizations face opposition and failure in executing transformation initiatives when transformation is viewed as a negative event, the vision and communication is vague and unclear, or there is not a thorough plan.
- There are many different facets to the innovation that needs to be made in healthcare: using data effectively, delivering value-based care, creating engageable methods and identifications, targeting the consumer to actually act on information, coordinating the proper care, and sharing information. The biggest obstacle to innovation in these different areas is the complicated structure within most healthcare organizations.
With over 20 years of leading high-impact marketing and strategy projects, Jeff brings a breadth of experience that comes from working across many industries, as marketing practitioner, management consultant and political strategist. Jeff has worked in extensively in the healthcare industry, including payers, providers, pharmaceuticals and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy and in several industrial settings.
Paul is a partner in Prophet’s Chicago office, developing and implementing marketing, brand and customer experience strategies that are rooted in deep consumer insights and analytics. He is also a leader in Prophet’s healthcare practice, working with providers, payers and pharmaceutical companies. His healthcare expertise includes work for clients like Abbott, the American Medical Association, Anthem, Becton Dickinson and IBM Watson Health.
Priya Aneja, Associate Partner, Prophet
Priya is a co-leader of Prophet’s Healthcare Vertical and has over 10 years of professional services experience across investment banking and strategy consulting, with an exclusive focus on healthcare. Priya’s expertise spans healthcare sectors, including pharma, providers, and payers. Her work is multi-disciplinary, including brand-driven growth strategy, content & communications strategy, segmentation & opportunity assessment, business case development, culture transformation, and customer experience.
About the Show
This show is where healthcare leaders who are driving change in their organizations, as well as today’s healthcare experience, share their stories. On this podcast, you’ll hear from industry-leading healthcare professionals about their personal transformation journeys and what organizations can do to create the next wave of growth today and in the future.