COVID-19 has changed everything. How we work, how we play, how we engage in the world around us. Just about every aspect of our personal and professional lives has been impacted by the pandemic in some way.
The business of marketing and PR has changed too. Health IT organizations and companies pushing thought leadership initiatives have had to pivot messaging and approach, some struggling to find a foothold in these incredibly challenging times. And as everyone continues to ask themselves when the business of healthcare will return to normal, I wonder if it ever will.
We’ve crossed the Rubicon, I think. As we move further down the virtual path for meetings, conferences, speaking engagements and more, it’s clear to me that traditional norms for pushing thought leadership have changed, and perhaps for good. So if you’re in marketing, or work at a PR agency, or are a thought leader yourself, how will you find a voice as the industry moves forward?
On September 1 at 2 pm ET I’ll be hosting a webinar on the current and future landscape of thought leadership and making the case for streaming Internet radio and podcasts as a content strategy during and post COVID.
The details are below or you can learn more here.
When: Tuesday, September 1, 2020
Time: 2:00 pm ET
In today’s digital and social media driven world, thought leadership as part of a content marketing and branding strategy has never been more critical.
The COVID-19 pandemic brings additional challenges as health IT companies and organizations pivot messaging and approach, some struggling to find a foothold and a voice in these incredibly challenging times.
As we move forward through and past COVID, traditional methods to establish thought leadership can be both labor-intensive and expensive and may still not yield results. Research reports, case studies, well-crafted articles, and speaking engagements have all been part of a thought leadership strategy for decades.
On the other hand, streaming Internet radio and podcasts (both relative newcomers to the B2B thought leadership space) are two of the easiest, cost-effective and most productive methods available to attract an audience and following for those who carry, or looking to carry, the mantle of thought leadership.
On this webinar, Carol Flagg of Answers Media Network/HealthcareNOW Radio will discuss:
• The rise of the Age of Voice – and why it’s not going away anytime soon
• Latest research on streaming Internet radio and podcasts
• The impact of the COVID-19 pandemic on Internet radio and podcast consumption
• Discuss the differences between streaming Internet radio and podcasts – and what that means for Alexa and Siri
• How the two provide an opportunity to create multiple content usages
• The elephant in the room – Listener Analytics
• ROI and use case examples
• Q&A
