SPONSORSHIP OPPORTUNITY – POP-UP STUDIO MEDIA EVENT TO ENGAGE AUDIENCES AND AMPLIFY MESSAGING
HealthcareNOW Radio and Health Innovation Media are partnering to bring our Pop-Up Studio Media Events to your conference venue, exhibit booth, company user conference, summit, or forum. Our extensive package of deliverables before, during and post event, are designed to:
- Draw interest and attendance to the Pop-Up Studio at your booth or event through a line-up of thought leader interviews.
- Engage an audience on social media through live tweeting of the video interviews during the Pop-Up.
- Provide additional lead generation through promotional registration activities.
- Provide evergreen content post-event that will continue to be marketed and promoted.
With a combined audience of over 1 million listeners, subscribers, website visitors, and social media followers, we can bring our health IT, health tech, and health innovation audience to you and engage them with your brand through a series of pre-conference, conference, and post-conference strategic activities.[/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”yes” bg_type=”bg_image” top_margin=”0″ bottom_margin=”0″ background_color=”#efefef” css=”.vc_custom_1551295849507{padding-top: 5px !important;padding-bottom: 15px !important;}”][vc_column width=”1/4″]
Audience Reach
Unique Site Visitors
Social Media Followers
Email Subscribers
POP-UP STUDIO EVENT FROM THE VENUE
Taking center stage for this sponsorship program is a series of video and podcast interviews from national and company thought leaders. This is a remarkable opportunity to engage an audience with your brand, both during the event and post-event.
With deep engagement relationships across the health IT , health tech, health innovation spectrum, we can tailor the line-up of interviews to attract the right combination of audience participation, as we market and promote the broadcast across multiple channels to our combined audience of 1.196 million:
- 560,000 Radio/Podcast Listeners (75% U.S./25% Globally)
- 420,000 Unique Website Visitors
- 170,000 Social Media Followers
- 51,000 Email Subscribers.
POP-UP STUDIO EVENT SAMPLE SPONSORSHIP DELIVERABLES
Deliverables vary depending on the Pop-Up Studio (in-booth at a conference, one-day summit coverage, etc.). In general, the goal is to promote our Pop-Up Studio presence ahead of the event, at the event and post-event.
Example Pre-conference Deliverables to Drive Interest
- Published articles promoting your event and our presence.
- A series of social media activities to promote your event, our presence, and lineup.
- Potential for Radio Interviews
Conference Day Deliverables:
- Line-up of video and podcast interviews of company and/or national thought leaders.
- Live tweeting for an estimated 100 in aggregate tweets/retweets in 2 hours (Estimated Twitter Impact per 100 tweets: 201,000 accounts with an exposure of 1,190,000 impressions)
Post Conference Deliverables:
- Create and market playlist of interviews publish and air on HealthcareNOW Radio.
- Create and market Podcast Playlist.
- Create and market Video Playlist.
- A social media campaign and outreach for sharing podcasts and videos.
About HealthcareNOW Radio (Part of the Answers Media Network)
Answers Media Network is a series of topic-driven community sites and multi-media channels dedicated to covering current issues and Federal initiatives driving change in healthcare delivery. Established in 2009 with the debut of HITECHAnswers.net, Answers Media Network has two websites, one Internet radio station, and one podcast channel.
HealthcareNOW Radio Live Streaming Station currently averages 20,000 listeners. The station’s on-demand archive of podcasts averages over 14,000 plays per month.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][lbg_audio6_html5_shoutcast settings_id=’9′][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
About Health Innovation Media
Health Innovation Media is an innovative digital media agency created by seasoned healthcare operators and influential social media content producers and curators with subject matter expertise in managed care, population health, value based healthcare, and precision medicine. The company produces and curates original content for social media channels including video, audio (both live and on-demand podcasts), and text (blogging, micro-blogging, whitepapers, or analyst reports).
Launched at HiMSS 2013 as the Health Innovation Broadcast Consortium (HIBC.tv) in New Orleans as an independent news media operation, the company wirelessly live streamed 49 interviews, generating 320,000 minutes of live viewership with average viewer retention of 17 minutes per broadcast segment).[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]