Overrated & Underused
Weekdays at 10am, 6pm, and 2am ET
Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Your hosts, experienced marketers Jen Jennings and Tom Testa have emerged from the trenches to provide the answers. In each episode, they will debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.