Overrated & Underused

Weekdays at 10am, 6pm, and 2am ET

Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Your Hosts, Experienced Marketers Jen Jennings and Tom Testa have emerged from the trenches to provide the answers. In each episode, they will debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.

Jen Jennings

Jen is Vice President of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency with experience in a wide range of client organizations. Unwavering in her commitments to the healthcare industry, Jen brings more than a decade in healthcare IT communications expertise to her team and clients as she conceptualizes complex ideas with creativity to break through a crowded marketplace of sameness with messaging that truly resonates for customer prospects. Jen holds a Bachelor of Science in Communication with emphasis on Public Relations from Kennesaw State University.

Tom Testa

Tom is Account Director of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency where he provides tactical direction for public relations and media campaigns tied to his client’s major announcements and customer successes. For more than 20 years, Tom has developed and executed strategic public relations and marketing communication programs at both the in-house and agency levels with the overall objective of advancing his client’s image and reputation. He holds a Bachelor of Arts in Communication from Stonehill College.