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Patient Decision Making in Choosing a Provider

June 19, 2025 Posted by Roberta Our Shows

A Conversation with Evan Steele, CEO, rater8

AI has changed how patients find and choose healthcare providers. From AI-generated search results to chat-based discovery, the landscape is getting fragmented and local practices are getting lost in the shuffle. As Google’s AI overviews decide which doctors and practices get featured, less traffic is landing directly on practice websites.

Who can break down where practices go from here? Evan Steele is the CEO of rater8, a company that are specialists in online reputation management and practice improvement serving thousands of practices nationwide.

Listen in as Evan discusses this topic with host Tom Testa on a recent episode of Talking the Walk.

On this episode, host Tom Testa sits down with Evan Steele, CEO of rater8 a company that specializes in online reputation management and practice improvement serving thousands of practices nationwide. Evan shares insights on ways AI-powered search is shaking up the patient decision-making process, the evolving role of patient reviews, and why structured review content is crucial to local SEO success.

Talking the Walk

Weekdays at 8:30am, 4:30pm, and 12:30 am ET
This show is all about diving into real conversations that inspire, challenge, and move us forward—no shortcuts, just authentic journeys. Let’s take this first step together and start walking the talk! Join host Tom Testa as he talks to industry leaders as they walk us through the actions and solutions breaking new ground or making an impact.

Tags: BookingEvan Steelerater8Talking the WalkTom Testa

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