What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
ICYMI – On this episode I chat with good friend and colleague, Jared Johnson, Marketing & Digital Transformation Advisor and Founder, of the Healthcare Rap Podcast & Community. He joins me to talk about how YouTube, Apple and Spotify and the rise of video podcasting, are changing our traditional views about podcasting.
To Read
Brafton
5 Effective Strategies for Advertising Mental Health Services – Lauren Perrodin, Content Writer at Brafton says, Self-care, therapy, wellness and mental health are not just buzzwords for marketers to cling to. These are real actions and lifestyle changes that affect someone’s day-to-day and how they interact with the world. By leveraging various digital advertising platforms, mental health professionals can grow their reach and provide a valuable public service to those who need it most.
KNB Communications
GEO, AEO, AIO, SEO, LLMO, CAIO — WTH is going on with search? – Laura Hill, Senior Growth Manager at KNB Communications writes, TL;DR: Search is changing fast — and for B2B healthcare and biotech marketers, it’s getting smarter, more conversational, and a lot more complex. Traditional SEO is no longer enough in an era where AI tools like ChatGPT, Gemini, Copilot, and Perplexity generate answers instead of links. The rise of generative engine optimization (GEO), answer engine optimization (AEO), and other AI search tactics means your visibility now depends on how AI understands your content — not just how humans search for it.
Amendola Communications
Stop Talking About Yourself: A StoryBrand Lesson for Healthcare Companies – Andrew Schrader, Content Director at Amendola writes, For over ten years I’ve helped healthcare, health tech, and life sciences companies clarify their messaging and get their customers to listen. And time after time, I’ve seen the same thing happen. Companies fall in love with their own features and benefits. It’s understandable — they’ve worked hard to build them. But here’s the problem: features and benefits aren’t a story. They don’t create stakes. And without stakes, no one cares.
Agency News
KNB Communications named a Top 10 Agency of 2026 by 50Pros
KNB Communications has been recognized as one of 50Pros’ Top 10 Agencies of 2026. The annual list celebrates agencies that consistently demonstrate excellence in strategy, creativity, measurable results, and leadership. KNB Communications earned its place through a proven track record of innovation, client success, and industry impact.
Lucem Health Engages Amendola to Lead Comprehensive PR Strategy Emphasizing Thought Leadership
Amendola announced Lucem Health has selected Amendola to execute an integrated PR and marketing program to position the company as a leader in AI-powered early disease detection.
Marketing Hires & Now Hiring
Compassionate care is our priority. We’re hiring: Director of Marketing-Public Relations. Be a Difference Maker! Apply Today! https://t.co/Z2PNBIaDg7
— CuyunaMedicalCenter (@CuyunaMedCenter) October 25, 2025
Hiring for a Market Development Representative
Want to join a team that values work-life balance? Bamboo Health is hiring! Learn more about life at Bamboo Health and view our openings: https://t.co/7XiyUOXUOc#WeAreBambooHealth #BambooHealthValues pic.twitter.com/VhD8CHdeJh
— Bamboo Health (@BambooHLTH) October 24, 2025
Events and Communities
HCIC – Healthcare Interactive Conference
When: November 9-12, 2025
Where: Caesars Palace, Las Vegas NV
Event Page
Hashtag: #HCIC25
Register for this event.
The Premier Conference for Healthcare Marketers and Digital Leaders – HCIC is your strategic roadmap where marketing, digital innovation, and consumer experience intersect! Your time at HCIC will empower you to realign marketing and digital strategies while elevating your team and organization.
More Listening
The Healthtech Marketing Show
Marketing to healthcare is hard. We can all use a little help. Join host Adam Turinas for the Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader, who shares tips, insights, and how to’s on a specific topic. Episodes include B2B marketing, HIT Marketing trends, ABM, brand strategy, digital, and content marketing and more.
Resources
Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.
Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.
