Networking at HLTH
Roberta Mullin, Station Manager at Healthcare NOW Radio and Managing Partner for Answers Media Company.
Twitter: @mssoftware (ask me about my Twitter name)
HLTH is happening in person on November 13 – 16 in Las Vegas. The event is all about networking. With over 300 speakers and 800 sponsors and close to 10K attendees it brings together “the entire healthcare ecosystem, connecting and developing relationships that truly move the needle. ” Breakfast, lunch, and happy hours are all included to create networking opportunities you might not have considered or imagined. Don’t let your breakfast or lunch table go unconnected.
And in the spirit of networking we bring you some people that will be at HLTH and why they are attending. If you see them stop them and introduce yourself. Tell them you saw them on Healthcare NOW Radio and I sent you. We start with our radio and podcast hosts. Learn more about them and their shows.
In spirit of my show’s name, I’m looking for the Innovators – the market shifters (aside from GenieMD 😊). Who is selling the same stuff vs projecting a vision through demonstratable solutions that allows the participant to reimagine the delivery of care. Where is the diamond in the ruff – that just needs a bot of polish (or greater exposure).
I seek people, organizations, and patients who are truly not doing business as usual. Who is really moving the needle in the delivery of healthcare that successfully puts the patient first. And I’m always looking for the next amazing innovation or technology. Look forward to seeing you at the show.
I am attending the HLTH conference as an opportunity to reconnect with many industry friends, as well as current and former colleagues. HLTH has emerged as a great opportunity to learn more about leading healthcare as well as digital health innovations, including the latest industry best practices.
My passion has always been focused on learning from as well as working alongside the brightest minds in healthcare. The HLTH conference affords such a tremendous opportunity to collaborate and hopefully work together for the betterment of healthcare in America as well as globally.
I will be dedicating several shows over the winter to key thought leaders and best practices that emerge from HLTH.
At HLTH 2022, I’m excited to see where investors are investing in innovation and the progress that health IT companies have made since the last conference. Plus, this year there seems to be more enterprise IT solutions at the conference, so I’m interested to see how the startup/investor world mixes with more enterprise IT solutions. Healthcare IT Today will be there with our video crew capturing plenty of stories.
I’m really excited to attend HLTH because it’s the largest meeting that really goes across disciplines and allows you to expand your network and your comfort zone — which is great, because innovating requires us to think outside the box. I love HLTH brings services and tech together in one place.
As Medicare Advantage continues gaining new beneficiaries and becomes the dominant model, Hierarchical Condition Categories (HCCs) are becoming increasingly important, so there will be a lot of noise in that space. And now that the Oct. 6th deadline for federal interoperability and data blocking has passed, data sharing moves to the forefront––because everyone wants to avoid non-compliance penalties. The healthcare data pipes are flowing, so look for emerging business models from companies acting as data intermediaries with new ways to analyze and use all that information. And because all this data ultimately resides in the EHR, we’ll see start-ups angling to augment––not replace––legacy EHRs from Epic, Cerner, and others with much-needed and long-overdue functionality. There will be a lot of healthcare IT start-up ‘speed dating.’ There’s money to invest in these initiatives, new relationships to be formed, and new market entrants pounding at the gate.
HLTH continues to grow in size, and value, across all aspects of healthcare. What began five years ago as a start-up event has truly evolved into a must-attend health technology conference. I attend to support our clients, attend sessions, discover new technologies, keep up with industry trends, and network with health IT peers. And as a media professional in healthcare, I’m also there to see who wins the #PowerPressAwards this year. HLTH is also fun! The Industry Night featuring Atlantan, Ludacris, is on the top of my list!
I’m attending HLTH because I’m a huge connoisseur of booth designs and Power Point presentations. I’m kidding of course. It’s about the people and always about the people. And that’s what Richard and his team at HLTH are great at; curating great peer-to-peer experiences for the industry.
We’re excited to have meaningful discussions with industry experts about transforming the healthcare ecosystem and share how ‘whole person care’ models can end impersonal care. Stop by our Hosted Buyer Lounge #MP2 and remember, set your data loose with Dedalus.
HLTH is an opportunity to see and hear what our industry is grappling with and how leading health systems, innovators, and technology companies are bringing solutions to improve care. In an era of changing reimbursement and skyrocketing costs, our industry is focused on doing more with less. A key theme driving strategy into 2023 is empowering wider circles of clinical and analytics teams with data, workflows, and networks to find, validate, and implement process and quality improvement initiatives at scale. That empowerment vision extends beyond traditional health system end users, as provider organizations are exploring options to partner with industry to gain additional insights and innovations, while driving new revenue streams. It will be an amazing conference!
For me, HLTH provides the ideal venue to connect with customers, prospects, and industry leaders. I’m also able to garner insights from healthcare experts on key issues effecting our company, our clients, and the patients they serve. What I learn at HLTH helps inform decisions on what the teams at Gozio will focus on during the upcoming year.
I’m attending HLTH because the unparalleled content uniquely brings patients, providers, and payers together (like we do). I also have the opportunity to tell the SonarMD story to investors looking for innovative solutions to complex problems. And, it’s a wonderful opportunity to collaborate with other companies who share our commitment to effecting real change.
I’m expecting a new dialogue around the opportunities bubbling to the top, given our current economic conditions. For example, staffing shortages and inflation are creating very real challenges for healthcare operators, investors and entrepreneurs. HLTH offers a great opportunity to get connected to so many important players within the entire healthcare ecosystem to see how we best work together to push the entire industry forward.
Now in its fifth year, the 2022 HLTH Conference is dedicated to healthcare innovation across the board from new technologies to fresh new business approaches. Our team is looking forward to connecting with other experts to learn the latest including the progress in the overall digital transformation of healthcare, tech interoperability, digital front door approaches and more. It’s also an important venue for healthcare reporters who cover both the challenges and opportunities faced by providers, patients, and everyone in between. This year, we look forward to participating in the Power Press Awards on the HLTH mainstage where we plan to recognize a reporter who has demonstrated the power of journalism to uplift and revitalize the healthcare industry through stories that generate hope in new treatments, business models that facilitate greater health equity, and technological advancements.
HLTH 2022 will be one of the largest digital health gatherings since the start of the pandemic. While HLTH 2021 in Boston was a chance for many to meet in person for the first time since the world transitioned to virtual-only meetings, HLTH 2022 will be an opportunity for the industry to reconnect. The 2022 digital health landscape, however, is in a very different place than it was in 2021. We expect that conversations will be more modest about what is achievable from both a growth perspective and a financial valuation expectation for digital health startups. We’ll see more data from startups about what clinical validation and evidence has been built to prove and bolster their innovation’s efficacy – less pure hype pitches about what the technology could be. We can also expect fewer extremely flashy company parties as many of the later stage digital health startups have already gone through layoffs and have started pushing towards more efficient growth. And despite the short-term speed bumps there will be many optimistic conversations about the medium to long term opportunities for digital health.
A top issue for most health systems right now is staff shortages and burnout. I expect to hear discussions about strategic and technical solutions to these problems, including ways to combine automation and virtual care to better leverage our workforce. A key theme will likely be how to use technology, team-based care and financial incentives to demonstrate that we don’t have a shortage of physicians and staff as much we have a shortage of using them efficiently.
Adolescent mental health was a fire before COVID, and the pandemic added gasoline. HLTH will shine a spotlight on solutions that match the accelerated pace of the growing problem, particularly among high school and college students, many of whom are seeking support and self-diagnoses on TikTok and YouTube. HLTH will showcase digital health innovations helping people of all ages, including the desperate younger generation who need, expect and deserve to access lifesaving care at the click of a button.
Payers are on notice to fundamentally improve the prior authorization and price transparency process that burdens providers and harms patients who can’t get timely approval for needed medications. New legislation coupled with novel technology that improves interoperability will be a major topic for some of the more prominent players attending HLTH this year.
My prediction is that as an industry we are drawing closer to the realization that the success of any technology or advancement rests on the ability to deliver a meaningful experience to the end-user—regardless of workflow, process, or channel—so that they can curate successful healthcare journeys for the individuals and communities they serve. Clinicians can’t perform at the top of their license absent the coordination and harmonization of healthcare’s clinical, administrative, and financial levers. Health plans and providers are under increasing market and regulatory pressure to surface and share actionable information from an ever-expanding ocean of data. Consumers aren’t reacting to bespoke encounters, but to the totality of their healthcare journey. Improving the wellness of our health system requires recognizing how emerging trends, innovations, and perceptions are shaping our industry and how it affects the way providers and payers engage with each other and with consumers. It’s a daunting task, but I believe our collaborative spirit and desire to do big things in healthcare will carry us through.
Healthcare is plagued with staffing shortages, rising costs, and falling margins — it’s not sustainable. To address these challenges, leaders are looking to grow revenues by doing more with their existing resources. Analytics solutions and EHR tools were helpful five years ago, but times have changed. This year at HLTH, leaders are looking for solutions that go beyond manual analytics — technologies like automation that complements their EHR and enables them to drive growth and efficiency. Now, more than ever, leaders need strategies that help their organizations break out of the status quo.
The pandemic has cast an unflattering light on many of the challenges our country’s healthcare system is currently experiencing – most notably hospital capacity strain, supply chain issues, and workforce burnout. It has also compounded long-simmering issues that were already in desperate need of attention. With added pressure on an already overwhelmed healthcare system, the pandemic amplified the need for behavioral health services and made it more difficult for people at risk to access care, as noted by the current administration. At the same time, it has accelerated people’s willingness to engage with telehealth and telemedicine. Addressing these mental health issues will be a long, challenging journey, but it’s essential to the well-being of our nation. Creating the path for healing starts by addressing the shortage of mental health resources and improving access to high-quality care and counseling.
Despite many efforts to improve its processes, prior authorization remains a massive administrative burden for provider organizations, and often delays patient care. Recent legislation mandating electronic prior authorization is a step forward to helping ease some of the daily administrative burnout health systems are experiencing. As the conversation around reducing burden in healthcare undoubtedly continues at HLTH, I hope to hear more about how this new legislation will spur action among healthcare organizations to adopt new technologies that not only comply with the proposed regulations, but also better align patients, physicians, and health plans on individualized care plans.
In any healthcare setting, patients are everything. Recent years have shown an uptick in the push for more patient-centricity in health systems across the board. One can expect HLTH 2022 to continue this patient-centric theme with a likely emphasis on how innovative technologies can be used to manage some of the most common challenges in patient-centric approaches such as scaling patients’ mental health needs, tackling patient access barriers, and introducing sustainable initiatives to address disparities and inequities that exist in healthcare ecosystems.
When your life is on the line, you see healthcare through a new lens, and can inform meaningful change with a critical sense of urgency. Patients will have a greater say at HLTH 2022. In particular, the “Patients at HLTH Impact Program” will showcase patients – with population-level expertise – as equal partners and experts in healthcare. A fantastic win for patients whose lives and familes depend on digital health innovation and research for survival.
The consumerization of healthcare is here. Driven by digital transformation and catalyzed by the COVID-19 pandemic, people now expect their healthcare interactions to be pain-free, convenient, and highly personalized. Retailers have raised the bar on consumer expectations and today, nearly every industry is focused on offering their customers choice, flexibility, and speed. Healthcare companies must do the same. I expect to hear more discussion at HLTH2022 about the urgency with which the healthcare industry is looking at the customer experience and the key drivers currently converging that will help healthcare organizations adopt data-driven, digital-first approaches to engagement.
Hospitals and healthcare systems are facing unprecedented human resource shortages. The greatest impact we’ve seen is in nurse staffing; however, it extends to other areas of inpatient, long-term, and ambulatory care settings. The problem is compounded by ever-shifting demand due to COVID-19 waves, status of procedural areas, and bottlenecks to post-acute placement, to name a few. Health IT can help ease the effect by creating visibility across organizations and supporting processes to better leverage available resources in multiple ways – even across competitive systems. I’m interested to hear at HLTH how organizations have creatively addressed these issues to promptly deliver care and by extension improve patient outcomes.
At the HLTH 2022 Conference, I’m looking forward to dialogue about the innovative use of machine learning to advance clinical trials and drug development. In neurology, we’re applying lessons learned from oncology to many of the most difficult-to-treat diseases of the central nervous system. We need to better understand neurophysiology as the missing link between changes at the molecular level and clinical outcomes important to clinicians and patients. Applying machine learning to this data brings replicable, quantitative tools that enable the identification of features and events within electroencephalogram over very long time scales. It also allows us to intake data from large numbers of subjects participating in clinical trials in ways that have never been done before, and to be able to identify events with higher precision and reliability than we could previously. These capabilities enable us to ask more informed questions about what features better define these heterogeneous brain diseases.
The care-at-home adoption rate has accelerated with a six-fold increase in billing for related remote patient monitoring (RPM) services during the first year of the COVID-19 pandemic, according to a recent JAMA Internal Medicine study of Medicare beneficiaries. Provider sentiment toward care-at-home is also strong with 70% of non-rural and 65% of rural clinicians viewing the care model as beneficial or very beneficial for patients. This enthusiasm is reflected in the fact that while 12% of physicians used remote monitoring devices in 2016, 30% used them in 2022, according to the AMA. At HLTH, we will see a lot of buzz around end-to-end technology and clinical services solutions that enable these programs. These solutions will support providers as they expand their RPM programs to include care-at-home across the continuum, including hospital at home, post-acute care, and chronic condition management. We will also see more commercial payers supporting the care-at-home movement as a growing amount of evidence mounts around the clinical and economic benefits of these programs.
I can’t wait to attend HLTH because it connects the whole ecosystem together in one place. I’ll be using this time to get a pulse on what’s going on in the industry, reconnect and build connections with other innovators, and share ideas for how we can all move value-based care forward. It will be fun to be with like-minded folks who are trying to influence the healthcare system in a positive way.