July 2025 Health IT Marketing Minutes

Swaay.Health
What Can Marketing and Health IT Professionals Expect at HLTH 2025? – John Lynn writes, One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences. For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry. This includes startups, pharma, providers, payers, and more in one place to share all the innovation that’s happening in healthcare.

Amendola Communications
The Art and Science of Content Marketing – Mardi Larson, Senior Account Director at Amendola Communications writes, Content marketing is a specialized function of marketing that focuses on creating, publishing, and distributing valuable, relevant, and high-value content to attract and engage target audiences. Having been in strategic communications roles for more than three decades, I embrace this model as the modern version of yesteryear’s “integrated communications” approach, where we ensured that content was widely distributed and shared across all the communications channels available to us. Back then there were only a handful of channels where today new channels are popping up every nanosecond, making content marketing programs more opportunistic and increasingly complicated all at the same time.

Brafton
What Does a Head of Marketing Do? Career Guide and Responsibilities – Aleisha White, Writer at Brafton says, Good marketing makes people notice. Great marketing makes people act. But, exactly defines great? Well, the mechanisms behind the scenes. And the first step is securing a capable sergeant to make all the tough calls. That’s the Head of Marketing or Chief Marketing Officer (CMO). As digital platforms multiply and audiences grow more discerning, brands need strategic leadership at the helm — and a marketing leader delivers.

Matter Communications
3 Reasons Trade Media Strengthens Your Healthcare PR Strategy – Ellie Quinn at Matter Communications writes, In today’s crowded media landscape, a smart healthcare PR strategy involves more than chasing tier-1 headlines, which are more competitive than ever. Matter Account Manager, Rachel Peck, recently broke this down in a blog post, if you missed it, you can check it out here! But while top-tier placements might be harder to land, that doesn’t mean your earned media strategy should take a back seat. In fact, trade publications are often the unsung heroes of media relations, especially in industries like healthcare. Not only are they more accessible, but they often offer deeper impact and better audience alignment than general-interest outlets.