Health IT Marketing Minutes
What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
Many companies in the health IT space make acquisitions, a business strategy to increase or fit a need for a company’s offering. Lightbeam Health Solutions, a population health management company, doubled down on this business strategy, making two large scale acquisitions in 7 months. On this episode of What’s My Tagline? , I check in with Amanda Hunt, PR Specialist at Lightbeam to discuss how acquisitions can present some unique challenges to existing PR and marketing departments that can take some time to work through.
Marketing recommendations for digital health brands based on a large health system’s buying process – Chris Slocumb, Founder & President (@CQmarketing) writes, In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health systems in the U.S. I found the following paragraph on how Community Health Systems buys digital health software illuminating as it explained a lot of why sales cycles can be upwards of 18 months for health tech companies.
The 5 Best New LinkedIn Features for Healthcare Marketers – Aquinnah Rank at KNB Communications (@KNBComm) says, 35+ new features were released on LinkedIn this year, from repost features to emoji-like reactions. It’s important to stay up to date with a platform’s technology to ensure you reach your audience in the most effective way possible. Here are the five best new features you can use to benefit your healthcare marketing company.
3 Easy Steps To Writing a Value Proposition That Sells – Janet Mordecai, Senior Account Director at Amendola Communications (@AmendolaComm) says, A value proposition is a simple statement that tells your customers and prospects why you are in business. At its core, it’s the promise your company gives customers about what it will deliver and why they should choose your product. Value propositions form the foundation of marketing campaigns and sales pitches, so they can’t be vague or too general.
Content That Converts Like a Champ – Advice from a HITMC Expert Panel – Colin Hung (@Colin_Hung) writes, Content is the foundation for most marketing campaigns. Marketers are therefore under constant pressure to create content that converts. It turns out that long-form content: eBooks, whitepapers, and webinars continue to be top performing assets for B2B healthcare marketers. But what content are we overlooking? What pitfalls should marketers avoid when creating content? We convened a panel of experts to find out.
7 Reasons to Maintain Your Marketing Program in Uncertain Times – Tim Hurley at Matter Communications (@MatterComm) writes, There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a few speed bumps and, in some cases, contraction. Everyone from business consultants to investors are quick to issue warnings during challenging times: Exercise caution. Tighten the financial and operational belts. Hunker down. Ride out the rough patch.
Branding vs Marketing: Important Differences to Know – Sonora Birnie, Writer at Brafton (@Brafton) says, Whether you’re the proud owner of a new business or working with a team of dedicated marketers who want to spread brand awareness about your product or service, you’ve likely heard of marketing and branding. Some may use the terms interchangeably, but true marketers know there are some key differences between the two.
Way to go Beth!
@HealthITPR is a passionate and dedicated mentor to her employees and clients – advocating for women and working to support, encourage, and advance women at every stage of their professional careers. Join us in celebrating Beth’s Mentorship award in @PRNews‘ #TopWomenAwards. pic.twitter.com/5Idmsy5g1b
— FINN Partners (@FINNPartners) August 1, 2022
Matter #Precision is turning 10! We’re incredibly proud of their accomplishments over the past decade and how they continue to drive agency growth through focused PR programs. Learn more about Precision and how we’re celebrating this milestone: https://t.co/qKU9PXC2gY pic.twitter.com/jTbFWBMKIO
— Matter (@MatterComm) August 2, 2022
In partnership with our client @DrFirst, we are thrilled to announce that we were named a 2022 Finalist for the Best Content Marketing Program in Healthcare by the @CMIContent Awards!https://t.co/1YrYZ2dtIw I #ContentMarketing #MarketingAward #HealthcareMarketing pic.twitter.com/wKgf2TL0oR
— Amendola Comm. (@AmendolaComm) August 1, 2022
Our own VP of Communications and Client Services, Amy Roberts, was named to Qwoted’s top 100! “The Qwoted 100 is a quarterly ranking of the best PRs working in the industry today.” @Qwoted #PR #agencylife #communications pic.twitter.com/4UFcHKXYAE
— KNB Communications (@KNBComm) July 26, 2022
Marketing Hires & Now Hiring
Are you a #PR professional seeking a completely #remote agency? We are still #hiring on ALL levels! If you are interested in healthcare IT and joining a great team, please email: firstname.lastname@example.org
.#publicrelations #hiring #recruitment #wfh #employment #careers pic.twitter.com/wYQzUCDsr5
— Aria Marketing (@AriaMarketing) August 10, 2022
Diameter Health Hiring Content Marketing Specialist
.@DiameterHealth is hiring a #contentmarketing specialist passionate about designing, developing & managing content for #B2B marketing in #healthcare IT. Interested in learning about the open positions on our team? Check out our careers page to learn more: https://t.co/5LjV1EK8Wu pic.twitter.com/EVFr7MjMak
— Diameter Health (@DiameterHealth) July 21, 2022
Want a job where you can #MakeItMatter every day? You might just be one of the smart, talented, hard-working, super fun people we need! We’d love to hear from you – check out our #Careers page: https://t.co/1C0C16PXEo#Digital #Strategy #Design #AgencyHiring pic.twitter.com/kqmvoGleFA
— StudioNorth (@StudioNorthUSA) July 18, 2022
Our new Senior #MarketingStrategist Gerry Singson has led #SMB marketing for multiple organizations, so he brings a broad set of skills to bear on a wide variety of projects. Say hello when you get the chance! #AgencyHiring #MakeItMatter pic.twitter.com/NklF5raeuw
— StudioNorth (@StudioNorthUSA) July 11, 2022
If you’re pumped up about all things PR, we have the perfect opportunity for you! Our #Precision team is growing and looking for creative, results-focused individuals to lead successful client PR programs. Check out all our openings here: https://t.co/d7FWOq7srf pic.twitter.com/k90PbbHMyO
— Matter (@MatterComm) July 15, 2022
Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Tune in to hear them on their show, Overrated & Underused, weekdays at 10am, 6pm, and 2am ET right here on Healthcare NOW Radio or checkout their playlist below!
Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.