Telehealth Awareness Week (TAW) is back, and the digital health community is rallying around one of the most transformative shifts in modern care delivery. Whether you’re a health system leader, innovator, clinician, or policy watcher, this annual observance offers a clear snapshot of where virtual care stands, and where it’s heading.
Here are five things to know as Telehealth Awareness Week kicks off.
1. It’s a national spotlight on the value of virtual care
TAW is a coordinated, nationwide campaign led by the American Telemedicine Association to highlight how telehealth improves access, convenience, and continuity of care. It’s not just an awareness moment, it’s a platform to reinforce telehealth as a permanent, essential part of the care ecosystem.
2. Industry leaders share real world insights and best practices
Throughout the week, organizations across the country contribute thought leadership, case studies, and practical guidance. The focus is on what’s working: scalable workflows, clinician adoption strategies, patient engagement models, and operational lessons learned.
3. Resources support organizations at every stage of adoption
Whether your organization is launching its first virtual care program or optimizing a mature one, TAW offers toolkits, educational materials, and partner content designed to help teams strengthen their telehealth strategy.
4. The campaign reinforces patient centered, connected care
TAW celebrates how telehealth expands access, especially for rural communities, underserved populations, and patients managing chronic conditions. The message is clear: virtual care is a cornerstone of modern, patient centered healthcare.
5. A robust partner network amplifies the message
Founding partners, sponsors, and participating organizations help extend the reach of Telehealth Awareness Week through events, social campaigns, and community engagement. The Support Toolkit makes it easy for communications teams to join in and elevate the conversation.
