The Annual Healthcare and IT Marketing Conference finally returned in-person this year after two years of virtual events. Our own Carol Flagg attended this year’s HITMC Conference and this week’s Friday Five is dedicated to her experience at the conference.
HITMC 2022
After 2 years of virtual events, the HITMC 2022 Annual Conference returned to an in-person event taking place over two and a half days, May 9-11, in Foxborough, Massachusetts. HITMC is designed specifically for those in healthcare and IT marketing and offers attendees the opportunity to learn important marketing & PR strategies that can be used right away in their organizations. Additionally, Those who attend have the chance to meet peers to rely on for advice and guidance throughout the year (and beyond).
Glad We Could Sponsor!
Healthcare NOW Radio is a proud sponsor of HITMC
Stop by the @HCNowRadio booth in Ballroom/Dining room today to find out how they can help you launch a podcast, amplify an exisiting podcast or get your thought leaders on podcasts as guests.#HITMC #HITMC22 pic.twitter.com/E9XydcUVuh
— Healthcare and IT Marketing Community (@HITMarketingPR) May 9, 2022
Our Sponsor Table
With her whisk giveaways, Carol was on hand to discuss whipping up new marketing strategies. Now try her real recipes for great summer treats.
Carol's Podcast Session
Podcasting Session moderated by Carol Flagg
A packed house and positive tweets throughout the discussion.
Allstar lineup for this afternoon’s #Podcasting panel discussion @jaredpiano @sveng @askjoyrios @carolflagg #HITMC22 pic.twitter.com/muhytSKDCk
— Brian Mack (@BFMack) May 9, 2022
“Don’t always pitch the CEO for a podcast— find the best storyteller for the medium.” #HITMC @carolflagg
— Aria Marketing (@AriaMarketing) May 9, 2022
Talking #podcasting at #HITMC22. Would Hamlet have had a podcast? @carolflagg teeing up an interesting discussion with a panel with so much hosting experience. pic.twitter.com/4WGU1gbg1Y
— Matt Fisher (@Matt_R_Fisher) May 9, 2022
“Podcasting is for demand generation, not lead generation.” Really enjoying this @HITMarketingPR convo with a stellar panel! #HITMC22 pic.twitter.com/jSoJ87NuUV
— Olivia Schlabach (@livschlab) May 9, 2022
How long does it take for a #podcast to find its voice? @jaredpiano saying at least 10-15. IMO, did take a number of recordings before getting a good rhythm. Also impacted by recording schedules. #HITMC #HITMC22 pic.twitter.com/Qk9O1tu4fV
— Matt Fisher (@Matt_R_Fisher) May 9, 2022
Final Thoughts and Takeaways
Two years have passed since the last in-person HITMC. In the time between, John, Colin and Brittany did an amazing job keeping the community together in a virtual setting. Still, it was clear that all were glad to be back together, networking, sharing insights, and learning from each other in an incredibly supportive environment.
COVID has changed us all. The previous norms of how we work, engage, socialize, prospect and pitch — all got turned upside down in the Spring of 2020. And while our working life in a pandemic world is not completely right side up, it feels close.
As a media company, our support of the event and the community overall is more than just a conduit for onboarding potential new clients; it’s a conduit for building relationships with like-minded individuals and companies in the health IT space.
In a fractured, politically charged, and worn-torn world, caring, supportive relationships in any community are precious. No further proof of that is needed as I saw the gathering of folks make the trip to Foxborough to re-connect with those of us who have attended in past years, and welcome the newcomers.
John Lynn is right — it’s OK to be vulnerable. HITMC has always provided that space for us to open up and ask for help.
I’ve returned to Phoenix, leaving the wind and chill of my New England youth behind, but already I can’t wait for HITMC23.
Until then, happy baking!
Carol
ICYMI – Our other Friday Fives and Blog posts from HCNR’s Nurse Lauren.
