On this episode of What’s My Tagline?, host Carol Flagg chats with Calli Dretke, Executive Vice President and Chief Digital & Marketing Officer at CHIME. Tune in to this thoughtful conversation about the organization’s evolving digital direction and what it means for the health IT community.
Listen to the Conversation
Here’s what you’ll hear:
- Digital Engagement: Calli breaks down how CHIME is expanding its digital footprint to foster deeper engagement and collaboration across the healthcare ecosystem for both members and non-members.
- Purpose-Driven Marketing: Shifting away from traditional campaigns, CHIME is leaning into authentic storytelling that mirrors the values and mission of health IT professionals.
- Expanded Approach to Membership: With its new tiered membership model aimed at engaging multiple generations, CHIME is creating space for everyone—from those just starting their careers to seasoned C-level leaders.
- Designing with Members in Mind: CHIME’s evolving platforms aim to be intuitive, and empowering, ensuring members feel seen, heard, and supported throughout their professional journeys.
About the Show?
Tune in to What’s My Tagline? where we put the microphone in front of the healthcare marketing, sales, social media, and PR community. On the show, host Carol Flagg questions industry experts relative to their occupations on the impact of social media, the evolving role of content marketing, the critical factor of engagement to build brand loyalty, and more.
Weekdays at 12:30pm, 8:30pm, and 4:30am ET
