What is Voice Marketing?
March Virtual HITMC Event
I had the great pleasure of giving a recent 10-minute Ted Talk-style presentation at the March Healthcare IT Marketing & PR Conference. Voice marketing is becoming a critical component for marketers and is loosely defined as using strategies and tactics to reach a target audience through voice-enabled digital devices, and specifically smartphones and smart speakers.
In a nutshell, voice marketing is this practical issue we as marketers face of moving content conveyed in text on a webpage, a blog post, and so on, to the spoken word or sound. You, your company, your brand, your messaging—all need to be harmonized to create an audio identity that strikes a chord with your intended audience.
On the talk I discuss:
- Some recent stats on voice-enabled technology uses
- Review the 3 primary components of voice marketing
- Share some stories from marketers who have successfully embraced aspects of voice marketing into their marketing playbooks