The Friday Five - New Show Spotlight, Overrated & Underused

HealthcareNow Radio has been expanding greatly over the past few months with a number of new shows and podcasts. This week’s Friday Five highlights one of those shows, Overrated and Underused, a show where on each episode experienced marketers Tom Testa and Jen Jennings debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.

#OverUnderRadio Joins the HealthcareNOW Radio Family
In January of this year, Healthcare NOW Radio welcomed newcomers Jen Jennings (@Jen_Jennings) and Tom Testa (@Tom_Testa) to the airwaves as the first-time hosts made their debut with their new program, Overrated & Underused. Every weekday at 10am, 6pm, 2am, Jen and Tom bring listeners a combination of humor and thought-provoking banter as they offer fresh takes on some of the most overrated and underused promotional tactics, not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo. In their inaugural episode Jen and Tom explored two often-used, content-based promotional tactics: blogging and contributed articles.

Meet the Sponsor behind Overrated & Underused
Anderson Interactive is an award-winning, healthcare-recognized, media-requested agency force. The firm blends public relations tactics and marketing innovations with social media expertise, while adding in a heavy dose of digital, broadcast and interactive communication strategies to advance the brands of emerging and leading healthcare and health IT organizations. For more information, visit https://www.andersoni.com/ or follow them on Twitter at @Ander_Inter.

All Your Questions are Answered
The show wants to hear from you! Each episode, Adrienne Stoner (@Adrienne_Stoner) joins the O&U hosts where she answers listeners’ questions and provides her unique take on all things healthcare promotion during “Inbox with Adrienne.” Listeners can send questions for Adrienne to answer during an upcoming show to hello@andersoni.com or you can tweet her @Adrienne_Stoner.

#HIMSSanity Comes to O&U
It’s probably accurate to say HIMSS is top-of-mind for thousands of companies planning to exhibit next month in Orlando. That’s why, with marketing plans underway, collateral being printed, booths constructed, and thousands of pens and stress balls imprinted with logos, Jen and Tom hit the airwaves in February with a timely episode on event giveaways tchotchkes vs. pre-conference promotion. Throughout the episode, the experienced marketing duo debate whether or not these two event-focused healthcare marketing tactics are underused or have worn out their welcome in the marketer’s playbook.

Listen to Overrated & Underused On Demand
Tune in to the Overrated & Underused playlist of episodes on SoundCloud to hear Jen and Tom debate “what’s in and what’s not” in the world of healthcare marketing: