Technology on the Front Lines of Medical Work

Episode Takeaways

1. On the front lines of medical work, technology is often not applied and implemented well, regardless of how intelligent the strategy for implementation may be.
2. Retail, travel, and other industries are setting higher expectations for consumers. In the near future, many more transactions will be online.
3. Consumers need to not just receive great care, but to be cared for throughout the journey, instead of having to figure out how to navigate the healthcare system and connect all the dots.
4. Patients end up with a fragmented experience and providers end up burned out, which impedes innovation.
5. Healthcare systems need to take a substantial step towards value-based care. People should be cared for by healthcare teams, not just single physicians. Costs and barriers need to be lowered.

Jeff Gourdji, Partner, Prophet
Twitter: @JeffGourdji

With over 20 years of leading high-impact marketing and strategy projects, Jeff brings a breadth of experience that comes from working across many industries, as marketing practitioner, management consultant and political strategist. Jeff has worked in extensively in the healthcare industry, including payers, providers, pharmaceuticals and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy and in several industrial settings.

Paul Schrimpf, Partner, Prophet
Twitter: @PaulSchrimpf

Paul is a partner in Prophet’s Chicago office, developing and implementing marketing, brand and customer experience strategies that are rooted in deep consumer insights and analytics. He is also a leader in Prophet’s healthcare practice, working with providers, payers and pharmaceutical companies. His healthcare expertise includes work for clients like Abbott, the American Medical Association, Anthem, Becton Dickinson and IBM Watson Health.

Priya Aneja, Associate Partner, Prophet

Priya is a co-leader of Prophet’s Healthcare Vertical and has over 10 years of professional services experience across investment banking and strategy consulting, with an exclusive focus on healthcare. Priya’s expertise spans healthcare sectors, including pharma, providers, and payers. Her work is multi-disciplinary, including brand-driven growth strategy, content & communications strategy, segmentation & opportunity assessment, business case development, culture transformation, and customer experience.