November 2023 Health IT Marketing Minutes

Amendola Communications
Learn To Speak The Language Of Your Client’s (Many) Target Audiences – Chris Nerney, Senior Writer at Amendola Communications (@AmendolaComm) writes, Healthcare PR and marketing agency pros work with multiple clients at a time. That’s a lot of technologies, services, business strategies, marketing messages, workflows, timelines, and personalities to understand and manage. It’s easy for us to feel overwhelmed because healthcare technology clients by definition are working on cutting-edge technologies that can be challenging to comprehend, never mind explain to an audience. Conversing regularly with healthcare startup founders about the clinical-grade, model-informed, reverse-engineered algorithm they developed to transform healthcare as we know it – when they weren’t working their side gig as a highly regarded neurosurgeon – is a humbling experience. My encyclopedic knowledge of BoJack Horseman episodes barely measures up.

Brafton
The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect – Ashlee Sierra, Senior Writer and Editor at Brafton (@Brafton) writes, If you’re new to remote work or haven’t quite settled in, it can be shocking to realize that some people have been doing this for 20+ years. That’s just one more reason there’s a whole puzzle of opinions about working from home. To put all those pieces together, we did a little digging. Between a Pollfish survey and insights from our very own Brafton marketers, we got the inside story on remote work from 136 people on the front lines.

KNB Communications
Ethical considerations in healthcare marketing: best practices for achieving ROI responsibly – Luke Hutchinson at KNB Communications (@KNBComm) says, Healthcare marketing plays a crucial role in connecting patients, providers, and innovative solutions in the ever-evolving world of medicine. However, promoting healthcare services and products comes with significant ethical responsibilities. Balancing the pursuit of return on investment (ROI) with ethical considerations is essential to maintain trust and integrity within the healthcare industry. In this blog, we’ll explore best practices for staying ethical while achieving ROI in healthcare marketing.

ClarityQuest
8 health tech marketing budget allocation best practices – Aaron Ogg, Content & Digital Marketing Specialist at ClarityQuest (@CQmarketing) says, Health tech companies face a unique and dynamic set of challenges when it comes to marketing, but certain marketing budget allocation best practices are tried and true. To succeed in this highly competitive industry, your marketing budget must align with your business objectives and help you reach your target audience effectively. Here are the key steps and considerations for crafting a winning marketing budget tailored to the needs of your health tech company.

Swaay.Health
Does Influencer Marketing Work in Healthcare? – Colin Hung (@Colin_Hung) – Influencers are a great way to reach buyers for consumer goods, but would they work in healthcare? Wax Custom Communications have been successfully using influencers to motivate patients to take action. To find out more about influencer marketing in healthcare, Swaay.Health caught up with Craig Fairfield, Managing Director at Wax Customer Communications.

anthonyBarnum
Tech PR Trends in Q4 2023 – Melissa Anthony at anthonyBarnum (@anthonyBarnumPR) writes, Things feel different, don’t they? Investment dollars are pouring into AI, cleantech, and healthcare technologies. The news environment seems a bit more practical and less contentious. Technology is at an inflection point as new forms of AI, analytics, automation are poised to be deployed to solve a myriad of problems and increase productivity. As technology marketers advance into Q4, it’s apparent landscapes in marketing are changing — they are changing in PR too.

Matter Communications
Social Second: October 2023 – RJ Puntoni at Matter Communications (@MatterComm)  writes, Keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October.