May 2025 Health IT Marketing Minutes
What makes marketing in the health IT space unique? Who are the movers and shakers? What’s working, what’s trending? Where can you learn more? This monthly roundup post will focus in on all things health IT when it comes to marketing.
To Listen
ICYMI – On this episode of What’s My Tagline? listen in as I speak with long time colleague, Megan Antonelli, founder and CEO of Health IMPACT Live, a health technology media company dedicated to bringing truly impactful, in-person and virtual events, to the marketplace. She joins Carol to talk about the company’s upcoming in-person leadership event scheduled for June 18 and 19 in New York City. Learn more about Megan and the company at: healthimpactlive.com
To Read
KNB Communications
Future trends: how AI is revolutionizing visual storytelling in healthcare, health tech, biotech, life sciences + pharma – Laura Hill, Marketing Manager at KNB Communications says, Design in the healthcare space used to be pretty straightforward (and let’s face it: boring): clean fonts, a stock photo of people smiling while wearing lab boats, and maybe a swoosh or swoop for flair. With the emergence of AI, those days are long gone. Your brand needs to be as dynamic and responsive as the tech it’s marketing. And now, with AI, it certainly can be.
Ashley Boyd Marketing
How to Build a Winning Healthcare Marketing Strategy in 90 Days – Ashley Boyd writes, Healthcare organizations face a tough reality: marketing is a critical driver of growth, but too often, it falls flat. Campaigns are scattered, budgets are wasted, and results leave more questions than answers on what went wrong. Why? Because most healthcare marketing strategies often struggle in three key areas:
Brafton
How To Ace Your B2B Marketing Using Social Media – Madelyn Gardner, Content Writer at Brafton says, B2B companies might think of social media as a nice-to-have aspect of their digital marketing: it’s not essential, but it could help, like a sidekick to emails, blogs and website optimization. But a lot of superheroes needed sidekicks to fully get the job done. Batman and Robin, Captain America and Bucky, Green Arrow and Speedy, and that’s just naming a few. Where would those heroes be without their trusty and effective right-hand man?
Agency News
Vital Taps Amendola to Lead Integrated PR and Thought Leadership Program for Its Patient Experience Platform
Vital, the AI-powered patient experience platform used by leading U.S. health systems, has chosen Amendola Communications, part of Supreme Group, to spearhead an integrated PR and thought leadership program targeting healthcare IT and clinical audiences.
KNB Communications named Gold Winner for Outstanding Health + Biotech PR Agency at the 2025 Noble Business Awards
KNB Communications has been named the Gold Winner for Outstanding Health + Biotech PR Agency at the prestigious 2025 Noble Business Awards. This honor celebrates agencies that are shaping the future of their industries—and for us, it’s a powerful acknowledgment of our mission: telling the stories of healthcare and biotech innovations that improve human lives.
Marketing Hires & Now Hiring
Supreme Group Appoints Healthtech Innovator Dr. Ramon Felciano to Board to Guide AI Innovation in Life Sciences Marketing
Supreme Group, a next-generation platform for healthcare and life sciences marketing and communications, announced the appointment of Ramon Felciano, Ph.D., as an independent board member to the company’s board of directors.
Evidently Hires Andrés Krogh-Walker as Head of Marketing
Clinical data intelligence platform, Evidently, has tapped Andrés Krogh-Walker as its head of marketing. In response to strong client growth and market interest in Evidently’s clinical AI solutions, Andrés will guide marketing strategy to continue building brand awareness while amplifying client successes as more organizations adopt Evidently’s tools.
Events and Communities
SHSMD Connections 2025 – Society for Health Care Strategy & Market Development
When: October 12-14, 2025
Where: Hilton Anatole, Dallas TX
Event Page
Register for this event.
Join them for the premier event in health care strategy, where leaders in marketing, communications, planning and business development come together to network, share insights and shape the future of health care. Mark your calendar and get ready for an unforgettable experience filled with innovative sessions, inspiring keynotes and valuable connections.
HCIC – Healthcare Interactive Conference
When: November 9-12, 2025
Where: Caesars Palace, Las Vegas NV
Event Page
Hashtag: #HCIC25
Register for this event.
The Premier Conference for Healthcare Marketers and Digital Leaders – HCIC is your strategic roadmap where marketing, digital innovation, and consumer experience intersect! Your time at HCIC will empower you to realign marketing and digital strategies while elevating your team and organization.
Resources
Elevate Your Rare Disease Marketing – MERGE life science industry experts created this guide to provide a new perspective towards three tried-and-true tenets of rare disease marketing. You can expect to learn how modern solutions to age-old challenges can make a real difference for your company and the community.
Urgent Care Marketing 101 – free, online marketing eBook from Experity (@ExperityHealth)
An urgent care clinic, like any business, is only profitable if patients continue to use its services over time. Unfortunately, many urgent care facilities have a restricted marketing budget, which can severely limit new business volume and community engagement. According to Andrew Ibbotson, Vice President of the National Research Corp. in Nebraska, “Urgent care traffic is driven more by online search results, geography, wait times, and availability than traditional healthcare delivery.” These added complications make identifying the most effective marketing strategies for your walk-in clinic even more essential to success.
