March 2026 Health IT Marketing Minutes

Matter Communications
How to Increase Brand Visibility in 2026 with PR and Marketing – Maddy Chouinard at Matter Communications says, This blog explores how AI and LLMs are transforming search, shifting visibility toward brands backed by credible, third-party sources rather than SEO alone. It highlights why partnering with an AI-first, PR-driven team is more important than ever to build authority, influence AI-driven discovery, and maintain a strong, consistent brand presence across channels.

anthonyBarnum
In PR – Deep Insights and Long Form Content Wins – Melissa Anthony at anthonyBarnum writes, From social media memory to clickbait headlines and two-second copy from AI—it’s an endless stream of snapshot media and noise. A recent Harvard Business Review study found that AI usage is causing “brain fry” and adding stress on workers. Studies show plateauing and declines in social media usage. Perhaps we’re growing bored of the hollowness?

Supreme Group
Mentors, Sponsors, and Moments: Lessons from Women Leaders in Healthcare and Life Sciences – Eric Southwell, CGO at Supreme Group says, What does it take to step into leadership in life sciences and healthcare marketing, an industry that can feel exclusive, fast-moving, and unforgiving? And once you’re there, how do you keep growing? To mark International Women’s Day, I sat down with four Supreme Group leaders who are exceptionally well placed to answer those questions: Nicky Battle, President of Supreme Communications; Liz Kanter, President and Executive Creative Director of Pivot Design; Shannon Carlson, President and Founder of C24; and Elizabeth Yi, Co-Founder of Broth. Together, they bring decades of experience building and leading teams, as well as navigating the challenges that come with developing over your marketing career.

Unlock Health
Healthcare needs a different approach to brand strategy, not a brand refresh – Luke Bemis at Unlock Health writes, Branding, at its core, was never meant to be decorative. Its earliest roots go back thousands of years, when artisans marked goods to signal quality, origin, and accountability. In other words, branding began as a tool for trust. That function hasn’t changed much – only the stakes have. Today, research shows that 81% of consumers say they need to trust a brand before they’ll consider buying from it. In healthcare, where decisions are deeply personal and often life-altering, that need for trust is amplified.

StudioNorth
Dual-audience content strategy is how brands align search and AI – Caroline DeVore, Executive Director, Growth & Innovation at StudioNorth says, Your content is performing in two theaters now: search results and AI responses. If your story changes between them, you lose control of what gets repeated. What is a dual-audience content strategy? A dual-audience content strategy means designing content to rank in search and to be reliably summarized by AI. It requires clear hierarchy, structured data, and consistent brand language so your message remains accurate whether someone reads it directly or receives it through an AI-generated summary.

Brafton
Beyond the Buzzwords: How To Identify and Crush Your Real Marketing Goals – Anima McBrown, Writer at Brafton says, Marketing can sometimes feel like trying to assemble furniture in the dark. You have all the parts and there’s a manual somewhere nearby, but why doesn’t the finished product look like the picture on the box? Within an organization, we often see a massive gap between what a department says they want and what the company actually needs to stay profitable. You could be struggling with a mountain of unplanned requests or a stakeholder who hasn’t approved your roadmap for weeks. The root cause is usually the same: a lack of clear, quantifiable goals.

KNB Communications
Choosing a healthcare agency that understands pharma marketing + compliance – Cari Tornatta, Account Director at KNB Communications writes, Most of us are familiar with pharma ads. You know the ones — a laundry list of side effects and contraindications is rattled off while actors swim, golf, ride a horse, or sit in a bathtub on an ocean cliff. They all end with, “Ask your doctor if this miracle drug is right for you.” As a casual observer, it probably seems silly to list out all the possible outcomes, but this is a perfect example of how regulated the pharma industry is. Something as simple as replacing a word on a website requires a submission process that has to be signed off on by a medical, legal, and regulatory team before it can go live.