On this episode of Talking the Walk host Tom Testa sits down with Chris Pace, VP of Digital Experience Strategy, for SearchStax, recognized as a leader in G2 Enterprise Search and as a Fast-Growing Company by Deloitte and Inc. He discusses how website search data can reveal valuable insights about patient needs and friction points within healthcare organizations. He explains that search serves as a content discovery layer, representing patient intent beyond just finding specific pages, and can expose where patients are struggling or encountering barriers. Chris shares how healthcare systems should focus on making their digital experiences easy and accessible rather than trying to match large consumer brands.
Chris is a marketing leader with over 20 years devoted to the healthcare industry. He currently serves as VP of Healthcare Industry at SearchStax. Previously, Chris was the Senior Director of Digital Marketing at Banner Health, the largest hospital system and employer in Arizona. During his tenure at Banner Health, Chris led the content strategy, service line marketing, and website development strategy.
Listen to the Conversation
About the Show
Talking the Walk
Talking the Walk is all about diving into real conversations that inspire, challenge, and move us forward—no shortcuts, just authentic journeys. Let’s take this first step together and start walking the talk! Join host Tom Testa as he talks to industry leaders as they walk us through the actions and solutions breaking new ground or making an impact.
Weekdays at 8:30am, 4:30pm, and 12:30 am ET
